By Edward Regue
Infinite Reality (iR), an innovation company specializing in artificial intelligence (AI), spatial computing, extended reality (XR), and other immersive technologies, announced today a strategic investment and proposed partnership with Super League Enterprise, Inc. Super League, renowned for redefining the gaming industry as a media channel, stands to gain significant assets and opportunities from this alliance.
A Strategic Move Toward Immersive Dominance
In the initial phase of the transaction, Infinite Reality will acquire 9.9% of Super League’s outstanding shares through a share exchange. Clark Callander, Infinite Reality’s Board Chair, will join Super League’s Board of Directors. The companies have also entered into an exclusivity agreement to complete a supplemental transaction, wherein Infinite Reality will secure an additional 75% of Super League’s shares, along with a second seat on the board.
This follow-on investment includes a commitment from Infinite Reality for up to $20 million in cash and access to a future $30 million credit facility, with terms yet to be finalized. The acquisition will result in Infinite Reality holding a majority stake in Super League, paving the way for integrating specific iR properties and rights into Super League’s operations. The combined entity aims to diversify capabilities, expand audiences, boost revenue, and enhance its market presence.
Integration of Key Assets
As part of the deal, Super League will obtain a worldwide perpetual license to produce events and sell sponsorships for the Drone Racing League (DRL), a tech-driven global sports property with over 100 million young fans across 170 countries. DRL’s multi-platform approach, including live events, video games, and esports offers unique engagement opportunities for brands targeting the elusive Gen Z demographic. Infinite Reality will retain ownership of DRL’s underlying intellectual property, including patents.
Super League will also assume ownership of several of Infinite Reality’s assets:
- Thunder Studios: An Emmy Award-winning production company in Los Angeles, equipped with state-of-the-art facilities for immersive content creation.
- TalentX: A creator-first talent management firm that crafts strategies and relationships serving the best interests of influencers and brands.
- Fearless Media: A digital media agency specializing in entertainment, retail, education, and technology verticals.
- Esports Assets: Potential inclusion of Infinite Reality’s esports assets, pending league approvals.
Leadership Perspectives
“Super League’s ability to reach millions of global fans monthly makes them an ideal partner for us,” said John Acunto, co-founder and CEO of Infinite Reality. “An overwhelming majority of young people engage with video games and other forms of immersive media daily. With Super League joining our family of brands, we’re poised to extend our content and technology to millions more.”
Ann Hand, Chair and CEO of Super League, expressed enthusiasm about the partnership: “Today marks a pivotal moment in Super League’s history. Joining the Infinite Reality family is transformative. Our combined audience-based assets offer unparalleled market reach, delivering ROI-driven results for brands and IP owners. Immersive experiences represent the future of advertising, and our merger positions us at the forefront. With our combined technologies, we can engage digital natives in today’s gaming and entertainment platforms while preparing for the next frontier: web-based virtual worlds where brands will drive consumer interactions.”
Amish Shah, co-founder and Chief Business Officer of Infinite Reality, added: “This union goes beyond merging companies; it’s about shaping the future of digital interaction. Together, we’ll bridge traditional digital media with emerging 3D worlds, serving youth culture, content creators, and businesses alike.”
A Timely Alliance in a Transforming Digital World
The transaction comes at a moment when the internet is undergoing significant shifts. Nearly 500 million people are playing, shopping, and socializing in 3D worlds, with Gen Z spending an average of 156 minutes daily on platforms like Roblox—surpassing time spent on TikTok. The opportunities for brands to engage with these audiences are immense.
Super League has established itself at the forefront of the immersive marketplace. Boasting an award-winning content and experiential development studio and a suite of proprietary products and measurement tools, the company empowers brands to connect with digital natives effectively. Over 10,000 Roblox creators—reaching 160 million monthly active users—have signed up for Super League’s tools to enhance user engagement.
The integration of Infinite Reality’s properties reinforces Super League as an end-to-end solutions provider for brands seeking to reach global audiences, particularly among Millennials, Gen Z, and Gen Alpha consumers.
Retaining Core Innovations
Infinite Reality will maintain full control and ownership of its other strategic properties and intellectual property as a privately held company. These include:
- iR Engine: Heralded as the world’s most advanced 3D engine designed for web browsers.
- iR Studio: A low-code and no-code SaaS solution for building and deploying immersive projects.
- iR Enterprise Solutions (formerly Landvault): Partners with Fortune 1000 companies and governments to create bespoke virtual experiences.
Financial Guidance and Future Outlook
SternAegis Ventures, the management team within Aegis Capital Corp. responsible for venture capital and private equity financing, is serving as financial advisor to Super League Enterprise, Inc. for this pending transaction.
This strategic partnership represents a significant move toward consolidating resources and expertise in the immersive media space. By combining their assets and technologies, Infinite Reality and Super League aim to create a powerful platform that leverages the growing intersection of gaming, entertainment, and immersive technology.
As brands seek innovative ways to engage with younger demographics, this merger positions both companies at the forefront of the next generation of digital media and advertising. The alliance not only broadens their reach but also enhances their capability to offer comprehensive solutions in an industry where consumer interactions are becoming increasingly immersive and interactive.
About Infinite Reality
Infinite Reality (iR)™ is an innovation company powering the next generation of digital media, commerce, and community through AI, spatial computing, and other immersive technologies. iR’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that enhance audience engagement, data ownership, monetization, and brand health metrics. The company is backed by an impressive roster of investors, including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, and notable individuals such as Steve Aoki and NBA player Rudy Gobert. For more information, visit theinfinitereality.com.
About Super League
Super League (Nasdaq: SLE) is redefining the gaming industry as a media channel for global brands. As a leading end-to-end immersive content partner, Super League enables marketers, advertisers, and IP owners to reach massive audiences through creativity, innovation, and gameplay within the world’s largest immersive platforms. With an award-winning development studio, a vast community of native creators, and a proprietary suite of tools that maximize user engagement, Super League offers holistic solutions for brands. For more information, visit superleague.com.
Forward-Looking Statements
Statements in this article that are not strictly historical are forward-looking statements. These involve substantial risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied. Factors include the ability to realize anticipated benefits from the transaction, market adoption of immersive technologies, and other risks detailed in filings with the Securities and Exchange Commission.
Stay tuned…..
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Edward Regue | Philosopher of Web3 | Immersive Spacesing long-term, lasting change.
