About us

Why create Web3 Marketing Network?

The goal of the Web3 Marketing Network is to provide a community where brands looking for Web3 marketing ideas, Web3 marketers and companies and services that provide services to Web3 Marketers, can collaborate, create and implement exciting Web3 marketing strategies.

There is a lack of quality information around Web3 marketing

“To date there exist few high-quality educational materials on Web3 for non-engineer readers. This is a shame because it deters from some of the sharpest thinkers and most experienced professionals from entering the space."

Amanda Cassatt

from her book, “Web3 Marketing”

Web3 is a huge marketing opportunity and one that brands want to make sure they are approaching correctly.

• Web3 Marketing is confusing to many brand marketers.

In fact, many marketers still don’t even have a good understanding of what Web3 is in fact, even many “Web3 experts” are still coming to grips with it.

• Web3 marketing is very complicated as compared to Web2 marketing.

This makes doing research about Web3 marketing even more important, so a need for more Web3 Marketing educational content.

• Where can marketers go to find info?

Collaborate, network, and unlock new opportunities. As part of our community, you’ll have the chance to engage with like-minded professionals, meet clients, and form strategic partnerships. Expand your reach, elevate your brand, and be at the forefront of the Web3 and Metaverse Marketing industry.

What is the market potential of Web3?

The web3 and metaverse economy could grow to an $8 trillion to $13 trillion total addressable market by 2030, according to a Citi research report published in March 2022.

Citi says the metaverse economy could be worth $13 trillion by 2030.

McKinsey & CO’s new research shows the metaverse could grow up to $5 trillion in value by 2030.

Collectables and NFT market size are forecast to reach $1 trillion by 2023.

The metaverse could have 5 billion users and a value of $13 trillion by 2030.

Who are potential users of the Web3 Marketing Network?

300,000,000 Brands

Even in the current “bear” market, there are new announcements daily of either Web2 brands or new independent projects with a Web3 focus entering the Web3 space. Most brands will need marketing help to implement their Web3, NFT and Metaverse strategies.

4,000 Agencies

Although the potential is 400,000 there are only a relatively small number of experts in the field currently. So, still an excellent opportunity to earn a first mover advantage in space. The best of the best will be featured in the guide.

2,500 Developers, Chains, Protocols, Web3 Solutions & Consultants

The innovators who are developing the latest Web3 solutions are the key ingredient in helping brands and projects to implement well crafted Web3 Marketing Strategies. Whenever possible, the strategies are designed to cause disruption to the Web2 status quo.

Participation in Web3 is growing everyday

Web3 has the potential to be transforming for most brands and the new Web3 Marketing Network seeks to help brands understand how Web3 marketing can be implemented.

Our aspiration at Web3 Marketing Network is to bring all Web3 marketing participants together, so that all can benefit.
One of the primary initiatives of the Web3 Marketing Network is to create an “Official Web3 Marketing Guide” targeted to both Web3 savvy as well as Web3 newbies who are focused on developing strategic Web3 marketing solutions.

1

The official Web3 Marketing Guide will include a directory of vetted Web3 Marketing service providers. Vetting is important as unfortunately, there are still too many scam operators in the Web3/Crypto space.

2

The guide will provide recommendations by categories such as; Web3 Marketing Agencies, Metaverse Marketing agencies, plus all other needed services such as Discord set-up & moderation, Web3 legal experts, Web3 developers, content creators etc.

3

The guide will assist marketers to identify best practices for developing their Web3 Marketing plans. Case studies of successful Web3 marketing strategies will be featured for specific verticals such as gaming, fashion, travel, beauty eCommerce, transportation etc.