Early involvement by brands in the metaverse will most likely see value in the long term

Some good observations in this article from Jamie Burgess, VP of partnerships at AmazeVR. “Brands that are involved early and maintain a position in the metaverse will see value in the long term,” he says. An estimated 25% of people will spend up to an hour a day in the metaverse by 2026. As consumers gravitate to the metaverse to socialize, work, and play-—and new VR headsets and applications from major players like Meta and Playstation make their way to market—Burgess expects to see more brands playing a role in sponsoring immersive entertainment experiences.

Marketing in Web3 and the metaverse is a relatively nascent concept for multi-location brands. While there are plenty of opportunities for innovation and experimentation, a lack of understanding about how to evaluate performance and measure ROI from metaverse-based marketing campaigns has slowed down widespread adoption. 

Luxury fashion brands like Gucci and sports retailers like Nike are selling digital versions of popular real-world products for thousands of dollars in the metaverse, and the fast-fashion retailer Forever 21 is selling products in Roblox that cost less than $1 each. The high/low approach is just one of many being tested by big name brands.

Read the full article in Street Fight Mag here

Rushing to metaverse by our team and midjourney


Look for company name, brand, news, podcast, resource or any web3 or metaverse term.

Share This Article


Join newsletter

Receive the latest news

Subscribe to our Web3 & Metaverse Marketing Newsletter