welcome to Trailblazers Spotlight where we meet the leading innovators in web 3
and metaverse marketing and explore their stories and
insights we are chatting today with Matt Edelman who is a distinguished leader in the immersive media and gaming space and
is currently the president and CCO of Super League during Matt’s tenure he has
driven 20x Revenue growth for over four years and has also spearheaded multiple
m&a transactions overseeing International expansion and supported
the company’s IPO while building a truly enviable high performance team
personally while preparing for this podcast I can truthfully say I have never been so entertained just reading
someone’s LinkedIn experience what struck me is how often Matt you were on
The Cutting Edge of what was is happening in media during your various stint the virtual Pam Anderson totally
grabbed my attention and that was decades ago and and and really kind of cool to it was on a Palm Pilot one of my
all-time favorite devices uh I think it could give like the apple and
smartphones today a competition actually but anyway really excited you could join
us here today Matt thank you so much I’m I’m excited to be here and uh appreciate
the diligence and looking at my LinkedIn not many people get down to the Pam Anderson
reference no it was like like a you should make a book you should really write a book I was like going through it
all and like this is very really really entertaining so anyway so obviously you have a a rather illustrious resume and
we could easily spend several hours if not more just chatting about a few of your past roles I do have to pick out a
few though that jumped out at me let’s start with your time at IMG now Endeavor
could you give our audience a brief overview of that experience and please
don’t leave out the private jet ride with delar David well okay I’ll save that for for
the end of the uh description I had a really fortunate opportunity to be
introduced to the people running at the time uh WME and it was in advance of
their opportunity to even bid for the
acquisition of IMG when I met them I was running a different company that company
had pivoted to create a new product the people running WME were interested in
that new product um and that sort of formed the initial basis of of the
relationship that uh migrated into an opportunity for me to start Consulting
for them uh during that time I built out a business plan related to some of the
areas of their operation they were not sure how they wanted to grow the
business plan was thankfully warmly received but probably not with the best
timing in that about three weeks after there was a consideration of funding
that business plan WME won the auction and suddenly had the opportunity to
spend $1.4 billion to acquire IMG that put my business plan and I think several
others off to the side uh and they moveed forward to try to close that
deal it was uh I guess turned out to be fortunate timing in the sense that the
area I had been helping them explore turned out to be important for the purposes of uh growing img’s Live Events
business and it was really about helping that part of what was going to be this
new 3,000 company um uh you know grow through
digital um IMG had not invested much in digital they had more than 300 live events around the world and were barely
running social media accounts weren’t doing digital ticketing they were not extending their live event sponsorships
into digital platforms they weren’t creating content that had any special
appeal to audiences across social um networks and mobile
applications um and so all of that was really Greenfield territory that WME
didn’t have anybody internally to um help uh you know build uh from scratch
and so right I I went into the company to really take that on uh had a terrific
several years ended up getting involved in other parts of the operation most notably the Global Marketing agen
that had been part of IMG focused largely on experiential
marketing they were increasingly interested in extending some of their capabilities for their clients into uh
digital extensions once again of that live experiential uh practice and so I
was able to plug into that part of the global organization as well which really gave me an incredible purview across so
many parts of the business and I was well supported by the people who had
brought me in which you know were sort of the top of of of the organization I think it would have been
if if it had happened a year later uh if I had been introduced a year later everything would have been different I
probably wouldn’t have been able to spend as much time with the CEO and president and coo and chief content
officer I probably would have been slotted in at a different you know level in the company and so it was really
timing that made all the difference and and perhaps because of where I was
slotted in I did end up being able to hitch a ride once in a while on um on a
private flight uh and one in particular um that was a cross country flight one
of the passengers um was Larry David and and that flight did frankly feel like I
was in a five and a half hour live episode of curb uh curb so CB your
Enthusiast yeah yeah it was it was uh and he was just a prince of of a guy and and you know his
authentic personality was right there and we had a lot of very um funny moments that were again they were
organic they were not manufactured and made it all the better no uh good story
I’m sure we could spend a whole hour just talking about your time there um the problem is I would start doing my
Larry David Impressions and they wouldn’t really hold up and so I’m glad we’re moving on
still could be entertaining I I I saw you you you’re with like comedy.com as well so but anyway I I did I did study
like I was chatting today with my daughter my daughter is a a huge Marvel
uh uh fan and and I was kind of like dropping her off to the golf course and
then rushing over here and I was kind of explaining who I was going to be uh talking with and I said you know the
first six months of his time with like U Marvel he had to like read like 30 years
worth of Like Comics it’s like how much fun is that I mean it was it was just amazing I
was a comic book reader growing up but I wasn’t a collector so I wasn’t waiting
at you know the the comic book store the local comic book store at you know 3:30
as soon as school ended for the latest shipment of for you know new issues to come out but um my grandparents would
buy me Comics then my parents started buying me Comics I went to camp and everybody had comics and that was sort
of the currency of summer camp so everyone would bring their stash and trade
and yeah oh it was it was it was great and you know it spanned all of the
labels and characters at the time but Marvel certainly stood out and were among my favorite characters and so when
I had the opportunity to go to Marvel it was really when the company had decided
to uh rebuild its entertainment division
this was well before uh Marvel started funding its own films and eventually
television shows and that precipitated the sale of the company to Disney this
was really before all of that was set in motion and it was a remarkable way to
sort of enter the entertainment business I was walking you know through you know
the the restaurants in in you know Beverly Hills and you know people
recognized um me from a prior meeting and they would call out and say hey Matt
Marvel I didn’t have another last name it didn’t matter like I I I was the person who was carrying the Hulk in my
back pocket I was not um you know otherwise an individual which was both
weird but awesome and very cool very cool actually yes and yeah I had to I
had to read 30 years of comic book history in as rapid a time frame as I
could in order to be able to talk to writers and directors and Studio Executives and animators about all these
Amazing Stories and the mythology behind them that’s super cool that is it’s like
and you were paid to do that right I was paid to do that and I had the coolest office on the planet and to be honest
the the little button on that story is ultimately I learned um that I was not
necessarily that skilled in creating compelling entertainment I would read a
script and I would give notes and I just didn’t have any idea if those notes were
making the script better I would look at the cut of an episode of an animated
series and give you know editing suggestions but I really didn’t know if
my suggestions were making it any better and and that that’s a weird feeling when
you love what you’re being asked to do but you’re not sure if what you’re doing
is is working and ultimately it just didn’t feel like I had um the right
skill set to you know be successful in that part of of you know kind of the
Creative World um I had gotten very involved in a lot of the sort of nent
business activities at Marvel um I was very lucky and that I was working for
one of the se- level Executives who brought me into other parts of the business one of which was marvel.com
that ended up sparking much more passion for me other than the fact it was kind
of fun to have my name and lights here and there you know on the entertainment side but uh as a result I ended up
helping to to be uh helping to launch marvel.com I was one of the founding team members ins Marvel there were a
handful of us who were young enough that we were paying attention to this new thing called the internet and we got
marvel.com launched it was probably 1997 98 um
the excitement I had about the doc experience inspired me to look for
another place to go work because Marvel wasn’t really ready to invest in what
was considered New Media at the time right but I mention this also because if
I hadn’t left the person who is still running Marvel’s entertainment
business probably wouldn’t have been hired and that’s now 25 years ago right
which means that Marvel fans worldwide who have seen Incredible movies I’m one
of them really have to thank me for leaving Marvel because if I hadn’t left
This brilliant producer and and Storyteller wouldn’t have come into the company and lasted 25 years and
told Amazing Stories over the you know over these past decades so that’s uh
that’s my contribution to you know Global Marvel fandom I I love your honesty there it’s
that’s it’s a uh something you don’t hear often in the cry but so so
obviously you had a lot of experience we we just touched on two uh
you know there were many many more but so for our listeners who may not be
familiar with Super League uh obviously you took all of this experience and and
today you’re now uh involved with super league can you give us an overview of what uh super League’s key services and
differentiators are in the market today sure Super League today uh which
is not how the company started um but today we really are one of the leading
companies helping to turn um gaming into an important media channel for Brands
and IP owners not from the standpoint of creating licensed games but from the standpoint of helping Brands and IP
owners reach engage with and turn Gamers into um customers and and audiences that
care about those Brands and IP um in general so we um we spent a lot of our
energy um bringing Brands and IP owners into open gaming platforms like Roblox fortnite creative and even Minecraft um
they have become very exciting environments where a brand can show up
in a pretty authentic way in front of increasingly large communities of
players and and companies like super league are experts in making sure that
that occurs in a in a manner that both works for the community and helps bring business value to the brand so so we
sort of sit in the middle and some of that activity takes the form of agency
type work where we are hired to build experiences help Market those
experiences help monetize those experiences and other parts of our business are based on proprietary Tech
that we use to accomplish some of those same goals and uh that technology is
most widely deployed currently in Roblox and allows us to bring some solutions to
um marketers and advertisers and agencies and IP owners that other companies in the roadblocks ecosystem
aren’t able to offer um and and that’s been super helpful to Super League’s
growth and um and I would say uh we’re we’re just you know constantly um
getting better at what we do we’re keeping Pace with the Innovation on these platforms we’re watching what’s
happening both inside the companies that own these incredible uh spaces and and are
Building Technology to help creators of all types and and shapes and sizes you
know to build more diverse and exciting experiences for the community um and
we’re also trying to drive to me I just find the rate of uh like change like
like all the Innovation happening especially on uh fortnite and Roblox just to be amazing it’s it’s hard to
keep up with it I do that I think I’m doing it full-time and and I I sometime I I’ll like go to LinkedIn it’s like oh
my God somebody’s doing that it’s like it’s crazy um so uh a couple of weeks
ago I had participated on your podcast and with one of my business partners notto I meant to ask you at the time the
podcast is called Beam Beam M which I find to be an interesting acronym what
does that mean actually for Super League that’s a great question and it’s it’s connected to um you know what I was
about to about to sort of say which is you know we really focus on on driving
value for our partners inside these platforms and we have realized over a
period of time that to to drive that value there’s a bit of a formulaic approach and we put a moniker
around that and it’s not that the approach is unique to activating inside
open gaming platforms and in fact we have since realized it’s it’s a nice
framework for marketers in general but effectively inside these platforms b
stands for build you have to decide what you want your your presence to be and you’re building it there once you know
what you want to build and especially of course once it exists you get to the E
stage and that’s engage and you know the brand with guidance that that we try to provide to
the best of our ability we help a brand figure out what it means to engage an
audience on these platforms how does that engagement Drive value brand
affinity Etc the next piece is amplification so a
in beam once you have started to engage an audience how do you amplify that
activity and what’s happening so that you can bring more people into that experience and get larger audiences
excited about the presence that you’ve built and of course m is ultimately
quite important and that is being able to measure the results of what you have created the level of Engagement that
you’re achieving and whether or not your amplification is driving additional value so beam is really that acronym for
build engage amplify measure cool cool cool excellent glad I glad I asked I was
I’ve been wondering since uh since we had done that so kind of getting back to uh activations on
Roblox um I know Barbie’s dreamhouse has been a massive success for uh Super
League how was it that Roblox players first ended up being able to spin Tunes
in Barbie’s dreamhouse so um so the the first
appearance uh um of Barbie in a permitted way on Roblox was through a
program that Super League ran with Mattel and their agency spark and an
existing popular experience on the platform already named live to ia uh
which is published by a terrific company named Century games yep we helped uh
Century games um uh create that a partnership to build Barbie’s dreamhouse
inside live Topia and this was well before the Barbie movie and actually since the Barbie movie a different um
dedicated Barbie game has come out on the platform uh but the first appearance
of Barbie on Roblox in a licensed or approved manner was was this Dreamhouse and it was a
spectacular part of the Liftopia game and it allowed people uh players to go
in and hang out in the Dreamhouse and you know go up and have be part of the pool party jump into the DJ area and and
you know spin tunes for the others who were you know hanging out at time uh and and the results were amazing we had 60
million visits to the Barbie Dreamhouse in 30 days wow we did a little math and
while we don’t know this for sure based on the box office results for the movie
which again was a little over a year later um the first 30 days of ticket
sales were somewhere in the 70 to 75 million range so 75 million tickets sold
in 30 days we had 60 million visits in this one space on on Roblox and and the
time spent was um over 11 minutes per um
per visit and and we thought about that and realized well the the videos on on
Barbie’s Tik Tock are about one minute long and so the time spent on Tik Tock
was about 10% in terms of watching a Barbie video as the time spent in
Barbie’s dreamhouse on Roblox and it was just an example of what’s possible on
the platform and we were really grateful that we were able to work with both of those Partners Mattel on the one hand
Sentry games on the other to to bring that to life yeah that’s amazing 60 million uh
kudos to you guys on on that for sure um with your extensive background current
and past do you feel that these open gaming platforms are about to topple
social media Giants you just mentioned like 11 minutes right uh being being
spent on on Barbie which is which is a massive number it’s like yeah so like
like you said an average video is going to be 15 30 seconds so 11 minutes is
awesome I I it’s you know it’s a great question I I don’t I think the jury is still out in terms of whether they’re is
going to be a a Changing of the Guard in terms of where you know hundreds of
millions and in some cases billions of people are hanging out on a monthly basis the interesting part right now is
the amount of time spent going back to the Barbie example the average amount of time spent by a member of gen Z on
Roblox per day is 156 minutes the average amount of time spent on Tik Tok
is 96 Minutes connected to that if you add up the amount of time spent by an a member
of genz on average per day between Roblox and fortnite combined that
combination is actually higher than the amount of time spent on YouTube and Tik
Tock combined and so while you don’t have the volume at this point yet on
Roblox and fortnite that you have on Tik Tok and YouTube the time spent is
extraordinary and in many ways dwarfs those two Behemoth platforms the
question for Roblox and fortnite creative and other open gaming platforms
and even traditional AAA games who are now starting to launch ugc components of
their worlds um and their franchises the question is whether there is going to be
enough social interactivity in addition to gaml that um will move some of the
content sharing and social conversation that occurs on Tik Tok and Instagram into these spaces
it is clear that engagement is higher in 3D environments and there is an enormous
amount of real-time conversation happening during gameplay and it is
where friendships are actually more active both with people you know and
People You Meet than they are on Tik Tok or YouTube which are really asynchronous
social environments but we don’t know yet if the places where people spend time in
Roblox and fortnite creative and others are going to um Blossom as true social
spaces my bet is they will and the advancement of the tools that these
companies provide to creators will continue to accelerate such that
creators can and try building exactly those kinds of social spaces with more
flexibility creativity Innovation and mechanisms to drive communication and
conversation as those tools advance and as the creative Community uses them I think we will see
increasing numbers of people there will they become as big as Tik Tok and YouTube it’s it’s a pretty hard it’s a
pretty hard prediction to make yeah I mean I tend to lean in that direction myself but again we’ll have to see I I
remember early days of of of Facebook um and you know like even talking to brands
or whatever and it’s like oh that’s that’s for my kids you know that’s that’s not for Brands that’s for right
kids right um so I I I think and in reading your your uh LinkedIn profiles
you’ve always been kind of on The Cutting Edge with with New Media Etc so uh I kind of feel like uh we’ll we’ll be
getting there uh the the numbers already with the amount of time being spent on these these uh platforms it’s it’s
amazing uh and uh I think it’s going to probably increase rather than decrease
uh well in the real question right is I think the real question is what happens
as um today’s gen Z ages up uh so you know
is today’s 18-year-old going to want to be socializing and communicating
when they’re using a device inside of a 3D environment in real
time versus asynchronously um scrolling through
their feed and leaving comments and occasionally sending a DM and I do think
there’s an argument to be made that somewhere at the intersection of you
know Discord and snap and Roblox and fortnite creative there is a user
experience that is not yet complete that will be complete on one or more of those
platforms that has a 3D Foundation to it
but all of the real-time communication hooks that make it a preferred place for
today’s 18-year-old to be spending time when they’re 25 to 30 but but we’ll see
yep yep totally agree it’s like they’re not going to go backwards they they’re going to want more excitement uh more
things to do Etc and so forth on the platforms that they’re used to so um super league has earned more than its
fair share of awards maybe maybe from your position maybe it hasn’t won enough I don’t know uh in fact our uh recent
Beyond pixels the Webby award show featured uh super League’s Josh Newan uh
discussing a Super League award for Imagine Dragons question for you is it true that
you want a Cleo by giving Hamilton characters
superpowers was this from your was this from your Marvel days yeah I think you know it it’s a it’s a nice way to put it
and uh that is um sort of what happened uh we had uh a chance to um speak with
the the team at Hamilton which I um have to reveal is run by my sister she is not
the creator of Hamilton but she runs the company that produces Hamilton and um
she had been looking at what might be a good strategy to make sure that Hamilton
became a more familiar uh property to younger audiences the the show the
musical has been immensely successful most successful in the history of Broadway but at a certain point there
always the need to bring in you know new um new consumers new audiences new potential ticket buyers and so they had
been looking at gaming as a possible place where their IP could resonate with
a younger audience uh and we met for for
a drink one uh day when I was U Back in New York I I live in Santa Monica but I
was back in New York for business and we just started talking more about it she
in typical um sibling fashion really didn’t have an understanding of what I
do for a living and so I got to explain it a little bit led to some wonderful
conversations between our teams and ultimately they trusted us to bring Hamilton as um an intellectual property
into Roblox um we took advantage of uh both um interesting gameplay mechanics
inside Roblox and also were able to really honor the way that Hamilton was
created for Broadway we um were we were true to sort of the environments that
were created on stage in the different sets during the story of the show and we
leaned into what made the show you really stand out and become a global
phenomenon and that is the music and and what what we did inside the game was um
allowed the hero of the game you um playing playing uh as as the as the hero
and um we allowed you to assemble a collection of authentic characters from
the story of Hamilton in the show um and
you could then uh each of those characters had a a an offensive um
ability and that was basically connected to the songs that those characters
performed in the musical and that offensive capability was exhibited through effectively musical
notes and those musical notes would emanate from your characters and help
defeat the Red Coats who are in your way um and so that’s by doing that you could progress from level to level and so yes
the the Hamilton characters sort of did have superpowers um and uh we were uh
you know we were we were blessed to to win um a Cleo for that experience and
got a lot of terrific attention and it at the time uh was really a standout um
experience on the platform and All in the Family Cleo then very good absolutely great story yes
other sister team worked out that’s that’s cool that’s quite cool that’s a good story I love that um it’s amazing
to me right now how open ugc uh gaming platforms are exploding uh if you look
at the numbers like from Roblox three four years ago and now it’s it’s it’s amazing uh but specifically do you see
where there is now a new Creator class emerging through
them you know that that’s a good question and and the answer is absolutely so if you go back probably at
least five years ago maybe you know six or seven and anybody asked asked the
question who are the creators on digital platforms the answer was invariably
about people creating video content and it was video content on YouTube or
Instagram eventually Tik Tok I mean even initially Facebook the Creator class were were
influencers and they were influential because of the content they created they were influential because of their
personalities and in most cases it was because that personality was on camera
as part of the content experience that people were consuming fast forward to today and
there is an entirely new type of Creator who doesn’t care about being on camera
who doesn’t want you to get to know their personality and is inspired entirely by the ability to bring
Fantastical experiences to life in a gaming setting and that is the current
Creator class that is from just the numbers the fastest growing Creator
class across digital platforms and it is a Creator class that we have no idea um
uh what what what they will create over the next decade it’s not going to be the
ne it’s unlikely to be that they are going to be the next filmmakers the next you know TV show creators they are
masters of digital 3D creation and and
understand um gameification they understand um in-game
economies uh they understand character design and they use 3D engines as their
creation tools um and to so to see what what they are building in addition to perhaps
continuing to build Roblox games for as long as it’s interesting to them um is
is is pretty pretty scintilating like what is today’s you know uh what are today’s top
10 creators on Roblox going to be doing in in 10 years in addition to whatever
they still may be doing on Roblox it’ll be very different from what today’s um
call it 30 to 35 year olds who started on YouTube as creators are doing today
um and so I love where we are in this you know new phase of creativity and and
a new roster of of creators who’ve come come to life and are you know really
capturing enormous amounts of um audience attention and consumer
interest yeah it’s a it it’s such a fun space to be in I think primarily for
what you’re just talking about and and to me what’s amazing is like you talk to the average person on the street or
whatever they still have no idea that there’s so many people doing this so we’re we’re early early days but but uh
there’s so much like fabulous content being created and uh uh you know to me
we’re like we’re like here and it’s going to go there so it’s so much so much fun to watch and and see where it
goes um so the the obviously the if if you’re looking at ROBLOX Minecraft
fortnite the audience is primarily uh gen Z and gen a um where do you see
Millennials fitting in especially uh from the standpoint of maybe advertising
on some of these platforms so it’s it’s interesting the
um Millennials that was the first generation that grew up with multiplayer
games available to them through this new digital device called a smartphone uh
but they didn’t have it when they were born and and so they weren’t I think of
Millennials as probably you know you have I think you have to think of them as being not quite digital natives but
very close compared to gen Z who are you know digital Natives and then gen a it’s
not even a word worth using there is no such thing as digital everything is just one you know space because it’s so
interconnected uh but the um the fact that Millennials did experience
multiplayer gaming in their teens and when they were in college or in their
20s they are now on the precipice of becoming the lead
Executives initially probably on the marketing side um just because of age
usually the heads of marketing are maybe a little bit younger than you know the
the next level up as a president or CEO um of of an organization and and as soon
as Millennials which will happen over the next three to five years become the heads of marketing the CMOS of some of
the most incredible brand uh brand-based companies in the world I think you’re
going to see a migration of AD dollars into gaming because they have a very
strong and organic understanding of the value of gaming platforms and the
possibilities that exist in a 3D environment to to create a relationship with the people who are spending time
there I think unfortunately um as a as a you know
member of Gen X very few of the CMOS and the CEOs and the presidents of today’s
companies who are you know more likely to be Gen X than Millennials um I don’t
think Gen X gets it I don’t think that that as a as a generation we get the impact of gaming and what it means to be
spending time interacting and being social in a 3D space and so I really do
think the generational shift will will change the way that marketing budgets
are allocated that’s that’s a really really really inter interesting perspective I
hadn’t thought about that uh uh in much detail but uh that’s a really really uh
interesting analogy so so yeah it’s going to be it’s going to be fun to watch it and and and I can encourage Gen
X maybe 20% get it maybe on the high side there but the majority don’t so uh
that that’ll be an interesting uh transition so um a couple of quick
questions in closing first sure of course what were the lifesize highw snacks doing in a
fortnite map I we had so much fun with with that
um that program uh look fortnite creative offers different types of
opportunities for Brands than Roblox and uh and so when Brands come to us and
they’re interested in being in one of these platforms often the objectives that they have will determine how our
team uh goes about recommending uh their strategy and Roblox is more
um open in terms of its policies and has more a more formal um approach to
working with Brands than epic currently does with ufn but the good news is uh
ufn um does make it possible for Brands to show up on the platform in at least
some ways that can be meaningful and rewarding in terms of satisfying a
Brand’s objective and and bringing Roi BAS based on the budget and in this case
uh you know we helped um put together a partnership between the creator of a
popular fortnite creative map and uh hachu and the creative approach was to
have essentially life-sized high-u products in the map and you know being
uh part of the gameplay experience which you know I wouldn’t I I certainly never
would have thought of thankfully a couple of our team members and most importantly the creators of the map um
had this inspiration and Hau loved it and it was a very successful program it was very I I I checked it out it was
like very very cool I must say um next question how
long does it take to give away 130,000 burritos that’s that’s one of our
favorite case studies you know uh we um you mentioned I guess in my bio that
I’ve I’ve uh overseen a number of Acquisitions for Super League one of the companies that we acquired is a Roblox
development Studio that uh shortly before we acquired them had built a
really fun Roblox experience for Chipotle that allowed uh players on the
platform to go in and eventually roll their own virtual burrito and once they
completed the tasks in that experience there were there was a code that they could use to redeem a free burrito in
the Chipotle mobile app a free Real World Burrito not a virtual burrito and
uh we gave it 130,000 codes in 30 minutes that’s how quickly the Roblox
Community um sparked to that opportunity and 30 the experience in fact at the
time it was so much activity that that Roblox broke for like five minutes like
it went down because of that specific program and it ended up being the single
largest day of new mobile app downloads in Chipotle’s history and the second
largest day of food orders uh through uh their mobile app in
the company’s history and so the answer to your question is 130,000 uh free burrito codes were given out in 30
minutes um and we’re you know getting close to some Partnerships that we think
may even uh break that record cool cool good luck to you on that that’s that’s
awesome that’s quite cool okay last question anything new and exciting that super league is working on
that you would like to mention I know sometimes you’re like okay this is under wraps we’re not ready to announce it yet
but anything that you can mention well I I can tell you given that you know we’re
talking on uh the day when we’re talking and you know the uh the release episode
will come out a couple weeks later by the time uh this is out in the public it
will have been um more openly shared that Super League um is building and has
launched the official um experience for the Olympics in partnership with the ioc
and uh visa and so uh on Roblox uh
you’ll be able to go or you can go to Olympic world and we we are excited
about you know what we’ve created uh it’s been uh uh a long process of um
collaboration between you know a a really terrific um group of people
including uh an agent named evergame who were you know intimately involved and
great partners of ours and ultimately we think uh it it will be a big event uh on
BL of course tied to the you know biggest sporting event and one of the most important cultural events of of the
year that’s huge that’s huge it’s so so funny that you mentioned that I was when
when I was in the uh in the car to day with with with my daughter she are you gonna be like watching the Olympics I
yeah I’ll watch some of it but then it was like afterwards I’m like you know what I haven’t seen anything on Roblox
it’s like the Olympics would be like so perfect right it’s like how come I have
heard or seen anything so it’s like it’s it’s so awesome that you mentioned that and congratulations that’s going to be
huge looking forward to we we think it’ll be um a really fun place for for
the Roblox community and uh and really on a global scale uh it is you know
Olympic world for everybody in the world that’s that’s so cool so congratulations
on that and uh uh again uh Matt thanks so much for for joining today and
sharing your insights and I really do hope you’re planning to write a book at some point and I definitely definitely
be one of the first purchasers so uh excellent so if if if someone’s
listening in and they want to contact you Super League how could they reach out uh LinkedIn is is great uh but you
know I’m pretty open with my contact info so it’s matt. Edelman superleague.com
all right cool again thank you so much Matt have a great day day really appreciate it
