Was checking around the internet and for a comprehensive NFT marketing checklist and was impressed with a checklist I found by Joydeep Bhattacharya, who is a digital marketing evangelist and author of the popular SEO blog SEOsandwitch.com. So many of the items below were borrowed from his checklist.
Why Should You Promote Your NFT?
NFT stands for non-fungible token, which is a proof of ownership recorded on a blockchain. Digital art is sold as an NFT, and every NFT is unique.
NFT marketing means promoting your NFTs across specific NFT marketplaces, blockchain communities, and social media platforms to reach prospects interested in buying your crypto art. It’s important because proper promotion helps your NFT collectibles reach a wider community of buyers and keeps your target audience updated about your existing or upcoming projects.
Here are the 4 reasons why you should promote your NFTs:
- Build Brand Awareness: NFT marketing helps you present your NFT collectibles to your target audience. It assists in product promotion and lets NFT buyers know about your NFT project.
- Expand Audience Reach: As the NFT market gets more and more crowded, it becomes very difficult for crypto and blockchain companies to gain customers. Therefore, NFT marketing is essential to stand out and expand your reach. It makes sense to market your NFT projects so as to reach as many potential crypto investors as possible.
- Understand Your Customers: No doubt, marketing is a great way to promote your NFT products. However, it also helps you understand the purchasing habits of NFT buyers. It gives you an opportunity to understand the likes and preferences of your audience. Through NFT marketing, you can interact with your audience, get new ideas, and understand what changes you can make in your existing NFT projects to generate more sales.
- Boost Revenue: NFT advertising helps you expand your reach and educate new audiences about your projects, thereby increasing the chances of a sale. Thus, a successful NFT marketing strategy helps to boost revenue.
The Complete NFT Marketing Checklist
An NFT marketing checklist is a comprehensive list of promotional tasks that can be implemented over a period of time to reach your NFT advertising goals.
The ultimate aim of such a checklist is to follow a step-by-step approach to promote your NFT products. Keeping this checklist handy ensures that you do not miss any crucial crypto marketing techniques to best promote your NFTs.
Top 10 NFT Marketing Checklist
1) Create a Teaser Video
Create a video preview or animation for your upcoming NFT collection. Try to keep it short, like 30 seconds in length, just enough to tease potential buyers. Add high-quality images of your art, synchronize the background music, and have a great voice-over.
2) Build Your NFT Community
Building an NFT community is a great way to communicate your business value and NFT worth with your target audience and stakeholders.
You can use social media platforms such as Twitter to connect with NFT art lovers. Look for relevant NFT artists by searching for appropriate hashtags, and then inform them about your upcoming NFTs. In this way you can start to build an NFT community on this platform.
You can also use other social channels to create communities, such as:
Discord – Discord is a huge resource for promoting NFTs. People like VeeFriends and CyberKongz have done some phenomenal things on this platform. Discord is a free voice, video and text chat app that’s used by tens of millions of people to talk about many things, including art projects.
Conduct opinion polls on social media and start replying to the audience’s queries. It will help you attract crypto enthusiasts to your community.
3) Use Hashtags to Promote Your NFTs on Twitter and Instagram
Speaking of hashtags, you should make good use of relevant NFT-related hashtags to promote your digital art on Instagram and Twitter.
Doing so improves your chances of getting your artwork seen when your target audience searches for these hashtags.
Some of the most popular hashtags that you should use are:
#nftart
#nft
#nftartist
#nfts
#nftcommunity
#nftanimation
#nftvideo
#digitalart
#nftcollector
#cryptoartist
#cryptoart
4) Add Your Drop to the NFT Calendar
An NFT drop is simply the release of an NFT token. It is the exact date and time when a particular NFT becomes available for investors to buy.
With the increasing demand for NFTs, investors prefer to watch for upcoming NFT drops so they can be the first to try and buy it.
This method also helps build up excitement by publicizing the NFT drop date in advance.
Therefore, you should add your drop to places such as the NFT Calendar;
NFT Calendar is a one-of-a-kind NFT platform in the NFT universe to share releases of upcoming NFT events. It showcases the releases of well-known NFT collections as well as collections from new NFT artists who drop their crypto art collections on various marketplaces.
To add your drop to the NFT Calendar, you just need to fill in the following details:
- Title of your NFT collection or artwork
- The event description (they recommend 120+ words to increase your chances of getting listed)
- Cover image
- Date and time of your drop
- Marketplace where your NFT drops
- Event links (website, social media, marketplace URL)
NFT Calendar also features some NFT drops on their Instagram and Twitter profiles, where they have a community of NFT followers. Don’t miss the chance of getting additional publicity for your digital artwork by adding your drops to the NFT Calendar.
5) Start a Thread on NFTs
A “thread” on social media is simply a series of messages that are connected to each other (often the writer will number each message in the thread, such as: 1/10, 2/10, 3/10, etc.) to create a longer message.
You can start a thread on NFTs on the following platforms:
- Medium
- Quora
- Bitcointalk
When you start a thread, make sure that it is easy to understand, entertaining, and engaging. Share messages that your audiences will love to interact with. Also, you can start the thread with your company name and a call to action for additional branding.
Your NFT thread should have these details:
- Header featuring a slogan
- Start/end date
- Conditions
- Website, white paper URLs
- Quotations from the media
- How your NFT is different
- Important links, such as links to official channels and groups or drops
- Relevant NFT hashtags
You can also create interactive content that engages viewers and persuades them to share the message with their followers by asking questions, such as “Which emerging NFT artists do you recommend keeping an eye on?”
You can also share educational content to guide users on how to purchase your NFTs on the marketplace.
6) List Your NFT on Popular Marketplaces
If you want to create a good customer base for your NFTs, then you should list your digital assets on popular NFT marketplaces where buyers gather to buy the top crypto art.
There are many NFT marketplaces in existence, and each one has its own niche.
The first step is to select a marketplace for your NFT. Some support a wide variety of tokens, while others are a bit closed and only support specific tokens.
Here are some of the most well-known NFT marketplaces to list your NFTs:
OpenSea – This is the largest NFT marketplace to sell artwork, domain names, music, collectibles, photography, virtual worlds, etc. The platform is free to sign up and supports minting, a simpler and easier way to create your own NFT.
Axie Marketplace – This is a marketplace that supports Axie Infinity Tokens, also known as Axie Shards, to do any transactions. They are built-in Ethereum blockchain and can be bought and sold using this platform or on any other platforms and crypto exchanges like Coinbase Global.
Rarible – Another popular platform to buy and sell digital items secured with blockchain. Rarible uses its own token to buy and sell on the platform. It is also built on the Ethereum platform.
SuperRare – This is a platform to collect and trade single-edition artwork. Recently it launched its own token with the same name, and it also runs on the Ethereum blockchain.
Foundation – Foundation.app is a platform created to buy and sell NFTs using Ethereum. The marketplace was launched in early 2021 and has sold more than $100 million worth of NFTs. Artists are invited to the platform, and they can create their own NFTs easily.
Nifty Gateway – Some of the biggest NFT sales from artists like Beeple and the musician Grimes happened on this platform. It is powered by the crypto exchange Gemini. NFTs known as Nifties are built on Ethereum. The purchases can also be made in dollars.
Mintable – This NFT buying and selling platform is backed by Mark Cuban, and it aims to create an open marketplace. You need Ethereum to buy or sell here.
Theta Drop – This was introduced in 2021. It is a blockchain platform built to create decentralized video and TV over the Internet. Theta uses its own blockchain technology and supports Theta Tokens to do transactions on the platform.
Once you have selected your desired marketplace, you need to open an account on it and also link your digital wallet to the account. Different marketplaces support different wallets. After registration, you can start selling your NFTs.
7) Use Email Marketing
Once you build an NFT community on your website and have a decent number of subscribers, you can start leveraging the power of email marketing.
You can launch drip email campaigns for new users, inform your subscribers about NFT drops, notify them about different NFT price trends, and educate them about the NFT market.
Sending regular email updates directly targets people who are already interested in your brand or your art collectibles and also boosts your NFT brand value. Your emails directly reach buyers, which creates a personalized touch and leads to higher sales.
8) List Your NFT in Popular Newsletters
In case you don’t have an email subscriber base, you can collaborate with popular NFT newsletters such as NFT Hunters, which sends the best NFT projects directly via email to a large number of subscribers:
There are a lot of other popular NFT platforms that have their own newsletters, too, such as:
These platforms provide all the top NFT industry news through their newsletters. It’s helpful to list your NFTs on these popular newsletters, because they track current trends and analyze what is happening in the crypto and NFT market.
You can contact your selected choice of NFT newsletter and request more information about adding your NFT release in their upcoming edition. In most cases, you will get a paid promotion option. However, it is of worth as it increases your chances of getting spotted by serious NFT buyers.
9) Run a Giveaway Campaign
Giveaway campaigns are an excellent way to promote your NFT. You can run a giveaway campaign for your upcoming NFT collection to capture more attention from crypto enthusiasts.
You can also give away NFT collectibles or physical pieces of your art. This helps to create extra buzz around your NFT projects.
For example, DC gave away NFTs of comic book covers for superheroes such as Batman, Superman and Wonder Woman to anyone who registered for their FanDome event. Their NFT drop was highly publicized and had the goal of getting more sign-ups for their event.
Here are some tips to get the most out of your NFT giveaway campaigns:
- Set up a few “rules” that participants need to follow to win NFT collectibles. These steps can be to follow your project on Instagram or Twitter, tag a friend in comments, or share the post on Instagram stories.
- Schedule a time for giveaways. Ensure that you run a giveaway at least a week before the launch of your NFT project to create the required buzz.
- Tag your NFT marketplace to make sure that users know where they need to go to buy your NFTs.
- Giveaways are a great tactic to create awareness of your NFT collectibles among your audience, and they also help to grow your followers and drive engagement.
10) Improve Organic Visibility of Your NFT Project with SEO
As with anything else, search engine optimization helps your NFT project get the required organic visibility. With proper SEO, your NFT collectibles will get a better reach in the search engines for your potential audience who are searching for NFTs.
