The metaverse is a rapidly growing space, and with it comes a growing need for marketing influencers. Metaverse influencers are people who have built a large and engaged following on metaverse platforms, such as Decentraland, The Sandbox, and Roblox. They can use their influence to help brands reach their target audiences in the metaverse.
Here is a list of the top metaverse marketing influencers to follow in 2023:
- Lil Miquela
Lil Miquela is one of the most popular virtual influencers in the world. She has over 3 million followers on Instagram and is known for her edgy fashion sense and her outspoken views on social issues. Miquela has partnered with a number of brands, including Balenciaga, Prada, and Calvin Klein, to promote their products in the metaverse.
- Shudu
Shudu is another popular virtual influencer who is known for her stunning beauty and her high-fashion style. She has over 200,000 followers on Instagram and has partnered with brands such as Valentino and Balmain to promote their products in the metaverse.
- Rozy Oh
Rozy Oh is a Korean virtual influencer who is known for her bubbly personality and her love of fashion and beauty. She has over 100,000 followers on Instagram and has partnered with brands such as Dior and Chanel to promote their products in the metaverse.
- Lucy
Lucy is a virtual influencer who is known for her fun and playful personality. She has over 175,000 followers on Instagram and has partnered with brands such as Nike and Adidas to promote their products in the metaverse.
- Lewis Hiro Newman
Lewis Hiro Newman is a virtual influencer who is known for his futuristic style and his love of technology. He has over 100,000 followers on Instagram and has partnered with brands such as Samsung and Nvidia to promote their products in the metaverse.
In addition to these virtual influencers, there are also a number of human influencers who are active in the metaverse. These influencers include:
- Logan Theobald
Logan Theobald is a metaverse marketing expert and the founder of the metaverse marketing agency Metaverse Marketing Hub. He has a large following on Twitter and LinkedIn, and he regularly shares insights and advice on how to market in the metaverse.
- Shearsy
Shearsy is a metaverse investor and influencer who is known for his deep knowledge of the metaverse and his ability to identify promising metaverse projects. He has a large following on Twitter and YouTube, and he regularly shares his thoughts and insights on the metaverse.
- Matthew Ball
Matthew Ball is a venture capitalist and metaverse expert who is known for his book “The Metaverse: And How It Will Revolutionize Everything.” He has a large following on Twitter and LinkedIn, and he regularly shares his insights and predictions about the metaverse.
- Caitlin Long
Caitlin Long is a former Wall Street executive who is now the CEO of Avanti Financial Group, a digital asset bank. She is a strong advocate for the metaverse and is known for her insights on how to regulate the metaverse economy.
- Cathy Hackl
Cathy Hackl is a metaverse futurist and speaker who is known for her work with companies such as Magic Leap and Deloitte. She is a regular speaker at metaverse conferences and events, and she is a valuable resource for anyone who wants to learn more about the metaverse.
These are just a few of the top metaverse marketing influencers to follow in 2023. As the metaverse continues to grow, we can expect to see even more influencers emerge in this space.
How to Work with Metaverse Marketing Influencers
If you are a brand that is interested in working with metaverse marketing influencers, there are a few things you need to keep in mind. First, you need to identify the right influencers for your brand. Consider your target audience and the type of content that they are interested in. Once you have identified a few potential influencers, you need to reach out to them and see if they are interested in working with you.
When working with metaverse marketing influencers, it is important to give them creative freedom. They know their audience best, so they will be able to create content that is engaging and relevant. You should also be prepared to pay influencers for their time and effort. Metaverse influencers are in high demand, so you can expect to pay a premium for their services.
Here are a few tips for working with metaverse marketing influencers:
- Identify the right influencers for your brand. Consider your target audience and the type of content that they are interested in.
- Reach out to influencers and see if they are interested in working with you. Be clear about your goals and objectives for the campaign.
- Give influencers creative freedom. They know their audience best, so they will be able to create content that is engaging and relevant.
- Be prepared to pay influencers for their time
