Top Web3 & Metaverse Marketing Influencers

Beyond Pixels Interview Top 3 Web3 & Metaverse Marketing Network

By Edward Regue

As Web3 & Metaverse technologies continue to evolve at an unprecedented pace, the role of influencers becomes increasingly vital in navigating the complex terrain of Web3 and the Metaverse. In this blog, we’ll delve into why reputable influencers are essential in these spaces and how they exert their influence, drawing insights from the experiences and expertise of three trailblazing influencers: Diego Borgo, Marc Baumann, and Ely Santos.

Top influencers in the web3 & marketing space

Diego Borgo, a seasoned immersive Web & Web3 advisor, has been at the forefront of guiding Fortune 500 brands from Web 2.0 to Web3. With over a decade of experience in digital marketing and branding, coupled with profound blockchain expertise, Diego is a trusted navigator in the ever-changing Web3 industry. His mission is to empower brands to harness the full potential of Web3, driving commercial value and fostering unparalleled customer engagement.

Marc Baumann’s journey into cryptocurrency and blockchain began over six years ago. Armed with a background in marketing, communications, and brand building, Marc has successfully steered numerous projects towards success. He believes that Web3 represents more than just a technological advancement; it signifies a digital transformation reshaping the Internet’s core principles of ownership, community, and decentralization.

Ely Santos, a force of transformation in the Web3 and Metaverse industry, recognized early on that his true calling lay at the intersection of marketing and technology. With a wealth of experience spanning over a decade, Ely’s expertise lies in helping global B2B SaaS and startup leaders achieve unparalleled revenue growth. His transition into Web3 ignited his passion for revolutionizing marketing practices through cutting-edge technology.

Don’t forget to catch up on the discussion had between our Top 3 Influencers, Diego Borgo, Marc Baumann and Ely Santos hosted by Daniel Barry and Nodo Ivanidze on the Beyond Pixels Show.

Top 3 Web3 & Metaverse marketing Influencers blog and YouTube video

So, why are reputable influencers like Diego, Marc, and Ely crucial in Web3 and the Metaverse?

Here are a few reasons:

  • Knowledge Translation: In rapidly evolving spaces like Web3 and the Metaverse, complex concepts can be daunting for newcomers. Influencers like Diego, Marc, and Ely serve as translators, distilling intricate topics into digestible content that educates, informs, and inspires.
  • Community Building: Influencers play a pivotal role in building and nurturing communities within Web3 and the Metaverse. By sharing insights, fostering discussions, and connecting like-minded individuals, they create spaces for collaboration, innovation, and growth.
  • Thought Leadership: As trusted voices within their respective domains, influencers shape industry narratives, drive conversations, and set trends. Their thought leadership positions them as go-to sources for valuable insights and perspectives.
  • Bridge between Industries: Influencers often straddle multiple industries, bridging gaps and facilitating cross-pollination of ideas. By bringing together diverse perspectives and expertise, they catalyze innovation and drive interdisciplinary collaboration.

Now, let’s explore how these influencers create content and ensure its accuracy and relevance:

Here are a few tips:

Passion and Curiosity: Diego, Marc, and Ely’s content creation process is fueled by passion and curiosity. They immerse themselves in their respective fields, constantly seeking new insights, trends, and developments.

Community Engagement: Engaging with their communities allows influencers to gauge interests, pain points, and emerging topics. By listening to their audience, they ensure that their content remains relevant and resonates with the needs of their followers.

Deep Research: Creating high-quality content requires rigorous research and fact-checking. Influencers dedicate time and effort to dive deep into topics, scrutinizing whitepapers, reports, and industry news to ensure accuracy and credibility.

Authenticity: Authenticity is key to building trust with their audience. Influencers like Diego, Marc, and Ely prioritize transparency and honesty in their content, sharing genuine insights, experiences, and opinions.


In conclusion, reputable influencers play a vital role in shaping the narrative, fostering community, and driving innovation within Web3 and the Metaverse. Their passion, expertise, and dedication to creating valuable content empower individuals and brands to navigate the complexities of these emerging digital landscapes with confidence and clarity.


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