Why Should Businesses and Brands Consider Building in Web3?

As a Web3 marketing enthusiast, I enjoy researching to find good content about Web3 marketing. As I find content that I believe helps other Web3 marketers, and those people interested in learning more about Web3 marketing, I will add posts to this blog. Recently I found an article by Michael Stelzner (known for his “The Crypto Business Podcast with Michael Stelzner”) about how businesses are successfully integrating Web3 into their marketing and business models right now. Some of the key points in the article included: