7-Eleven Drives in the Metaverse with Fortnite Activation
7-Eleven has long turned to car fandom to entice on-the-go consumers.
The Fortnite scavenger hunt combines the brand’s social media presence with a popular gaming platform in an effort to court young consumers.
Additionally, it ties into 7-Eleven’s desire to build its delivery service, which it has often marketed to gamers.
· 7-Eleven is bringing its long-running car-themed advertising to Fortnite, according to a press release.
· Consumers will be able to use clues posted to the chain’s social channels to find branded cars across a series of Fortnite islands. Once found, consumers will gain access to a special map, “There Car” Island, that is host to a virtual car meet.
· To bridge the divide between the metaverse and social media, consumers who share a photo of their designated spot on Instagram or X, formally Twitter, can win prizes like a custom gaming chair or an immortalized gamertag statue for use on the special island.
