MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro
We’d love to hear about Web3 Pro and how it enables digital engagement?
Web3 Pro is a Palo Alto-based MarTech company that is breaking ground on community marketing strategies rooted in privacy and authenticity to better connect brands with ad-skeptical audiences. Web3 Pro achieves this by offering enterprise-grade, white-label community engagement solutions for globally renowned brands like Lamborghini and Ducati.
Web3 Pro’s approach to digital engagement is centered around building and nurturing communities of customers and enthusiasts. By creating dedicated spaces for brands and their audiences, Web3 Pro facilitates more meaningful interactions and fosters a sense of belonging, trust, and loyalty.
Tell us about your recent launch of ‘The Hub’ and how it benefits end users?
The Hub’s solution is the only white-label, enterprise-grade community engagement platform using the power of blockchain to jumpstart community marketing strategies. Blockchain technology ensures that user data is securely stored and managed, reducing privacy concerns and aligning with data protection laws like GDPR. This transparency and security contribute to building customer trust.
Web 2-based digital marketing on social media channels is proving to be insufficient. Platforms like the Hub enable brands to create their unique spaces and own their communities. By shifting the focus from external third-party algorithms to internal social graphs, companies can gain deeper insights into their audience’s use cases, preferences, and pain points. Brands are empowered by gaining control over their interactions with customers.
Web3 Pro’s mission is to empower marketing executives to harness the new era of community marketing. Its vision is to see this type of marketing provide a better experience for both brands and their customers.
MarTech Series
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