UNIVERSAL LAUNCHES BEAT GALAXY MUSIC HUB ON ROBLOX FEATURING ONE OF THE LARGEST SONG CATALOGS
Universal Music Group (UMG) and virtual world developer Supersocial have launched Beat Galaxy, a new music hub on gaming and metaverse platform Roblox.
Universal says that the Beat Galaxy experience on Roblox is “architected” to become the “virtual epicenter” for a wide range of UMG labels and artist integrations, launching with Interscope Records artist YUNGBLUD.
Each new label integrated into the virtual hub will feature an “in-experience takeover” including exclusive content from their featured artists, such as custom track runners, dedicated world spaces, and limited virtual items including avatar fashion items and accessories.
The new hub also builds on what UMG says has been several successful activations on Roblox by its artists and labels.
UMG describes Beat Galaxy as “a next-generation social experience centered around music discovery”. The hub will feature a “fully interactive social space” for fans to “meet, discover, and share their favorite artists and music”.
“We’re excited to partner with Roblox and Supersocial on Beat Galaxy, which aspires to take the experience of music in the metaverse to the next level in terms of scope, creativity and commercial opportunity,” said Michael Nash, Chief Digital Officer and Executive Vice-President, Universal Music Group.
“UMG is committed to driving innovation to expand our portfolio of influential platforms such as Roblox, which our artists can use to connect with and engage audiences as technological change continues to transform the consumer landscape.”
Music Business Worldwide
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