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News

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Sony’s Newest Mixed Reality Headset Is an Apple Vision Pro Competitor for Business

Sony’s Newest Mixed Reality Headset Is an Apple Vision Pro Competitor for Business

The Siemens-Sony collaboration has a unique ring accessory and a Qualcomm chip inside.

Sony’s got a new VR/AR headset, but maybe not in the way you might think. Sony already has the PlayStation VR 2, but it has debuted a new standalone, spatial content creation-focused mixed reality headset at this year’s CES show in Las Vegas. Developed with Siemens, the headset has a very different target audience: engineers who might also be considering the Apple Vision Pro.

The mixed reality headset, with a flip-up visor and a couple of wearable input tools, is focused on content creators and professionals. The hardware, coming later in 2024, uses Qualcomm’s new Snapdragon XR2+ Gen 2 chip that will also be in Samsung’s expected headset this year. The headset also features Sony’s own micro OLED displays, which have an impressive 4K resolution per eye.

Sony’s headset doesn’t look goggle-like: Instead, its flip-down design floats the display tech over the eyes, allowing for some peripheral vision on the sides.

The Apple Vision Pro has ramped up interest in high-end mixed reality headsets, and Sony’s headset is joining a similar type of landscape. Sony’s headset, which is also standalone, will rely on software tools from Siemens’ Xcelerator platform designed for business.

This headset looks like it’s aiming for uses in exactly the same spaces that AR headsets such as Microsoft’s Hololens used to target: as a way to model and explore 3D designs before deploying them, and possibly for training and simulation purposes, too.

CNET

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#metaverse marketing #immersive commerce

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