Experience Hyundai in the ZEPETO Metaverse
Are you ready to experience Hyundai’s heritage embodied in the metaverse? Well, the wait is finally over because we are excited to announce that a new virtual world featuring Pony will be waiting for you. We proudly present this fun-filled space in collaboration with the pioneering metaverse platform ZEPETO and pay tribute to Pony – the first Korean car model.
Hyundai in ZEPETO
Since launching the Sonata N line in ZEPETO in 2021, we have continued to showcase models in cooperation with ZEPETO, such as the IONIQ 6. With this latest adventure, we are expanding our global reach to connect, interact, and incite the Gen-Z while inviting them to experience the essence of our brand. we opened a new world called ‘Timeless Seoul’ that revives our brand heritage with immersive experience.
Discovering Timeless Seoul
It all started with the debut of ‘Pony’, which has been hailed as the industry’s quintessential car; a car that remains beloved almost half a century after its initial launch, a car that continues to embody Hyundai Motor Company’s heritage.
This profound connection led us to adopt our theme as ‘PONY, the timeless’ exhibition, which seeks to revive and celebrate the time when Pony was first introduced. By reigniting nostalgia for an era woven into Hyundai Motor Company’s legacy, we carry its unique spirit into the on- and offline world and the metaverse.
So, what does this all look like? First, Timeless Seoul transports us back to 1975, the ‘kick-off’ year when Pony made its debut.
Within the ZEPETO world, players can experience the nostalgic charm of the 70s and 80s Seoul while exploring stationery shops and moving to the beat of vinyl records in ‘Retro Seoul street,’ where the ‘pony’ is playing on a vintage LP.
Take part and complete quests to earn coins, upgrade your Pony at the ‘Pony garage’, and go on a historical journey from Pony to IONIQ 5 at the ‘Heritage hall.’
And as a grand finale, look forward to an adrenaline-fueled joyride in your custom-built Pony on our retro and rocking ‘Street circuit.’
Hyundai
