Barbie Moves into the Metaverse
Barbie has had a big year. She conquered the box office with a movie (that showed her venturing into the real world), and now she’s about to take over the metaverse.
Mattel along with game developer Gamefam are launching a new experience, DreamHouse Tycoon, on Roblox. Going live on October 6, the experience is the first-ever official Barbie Roblox game, giving users a chance to build their own DreamHouse, pursue various careers, and dabble in fashion.
“Barbie is coming off a tremendous summer. This is a great opportunity to reach out to current and new players,” said Alli Guglielmino, Gamefam’s vice president of growth. “You really get to live Barbie’s lifestyle and experience it for yourself.”
In the game, users can build their own DreamHouse with up to four floors and a total of 30 rooms (including a yoga studio, office, recording studio and walk-in closets). They can also visit each other’s DreamHouses and hang out with other players in the Malibu Times Square. Players are guided through the experience by two non-playable characters, Barbie “Brooklyn” and Barbie “Malibu.” They will also have the opportunity to customize their own avatars using Barbie fashion items and accessories, as well as nine different skin tones and different body types.
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