Beetlejuice Virtual Box Office Launches in Roblox to Sell Real Movie Tickets in Game
Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton’s upcoming “Beetlejuice” sequel inside of the online gaming platform.
Beginning Monday, Roblox users ages 13 and up in the U.S. can purchase movie tickets to “Beetlejuice Beetlejuice” via the game’s “Escape the Afterlife” experience, marking a first for
Roblox as it explores new e-commerce revenue streams.
Burton’s follow-up to his 1988 comedy-horror classic, “Beetlejuice Beetlejuice” stars Michael Keaton, Winona Ryder, Catherine O’Hara, Justin Theroux, Monica Bellucci, Jenna Ortega and Willem Dafoe.
Keaton returns as the titular foul-mouthed, shape-shifting ghoul in the sequel, as three generations of the Deetz clan move back into their Winter River home after a sudden death in the family. When Lydia’s (Ryder) rebellious teen daughter Astrid (Ortega) discovers a portal to the afterlife hidden in the basement, the name of the mischievous spirit Beetlejuice is inevitably repeated three times, inviting him to wreak havoc in the Deetz family home once again.
Per Roblox, “As visitors enter [Beetlejuice] Escape the Afterlife on Roblox, they are immediately transported to The Afterlife Lobby—a spooky world that brings together familiar places from the original Beetlejuice movie with new scenes and experiences from the highly-anticipated sequel. From the lobby, fans can enter one of three immersive worlds, where they need to escape ghouls and rescue beloved characters like Delia and Lydia, and new characters like Astrid. They will visit The Waiting Room, see the Shrinkers (aka Shrunken Head Guy) and his friends, and even explore Adam’s model of Winter River, Connecticut during their rescue journeys.”
Within The Afterlife Lobby, eligible users “can walk up and make a ticket purchase right within the experience to see the movie” when it hits theaters on Sept. 6. Users who purchase a ticket will also receive a “Beetlejuice Beetlejuice” exclusive avatar item available for use on Roblox with in-game effects.
Users under 13 years old in the U.S. and international users of all ages will still be able to play the “Beetlejuice Beetlejuice” experience on Roblox without a ticket-purchase option.
Variety
