Bomb Pop Sells 20M Virtual Treats in the Metaverse
Frozen treat Bomb Pops are often in high demand during a hot summer, but this year they’re also proving as popular in the metaverse as they are in the real world.
The brand is running an activation within Roblox’s restaurant simulation game, Restaurant Tycoon 2, from Aug. 22 to Sept. 5. Since the launch, players have served up 20 million Bomb Pops, smashing the brand’s original goal of selling 10 million virtual treats.
Created by the agencies Moonrock Labs and Gale, the activation allows players to add eight flavors of Bomb Pops to the menus of their digital restaurants. They can also decorate their virtual space with more than 50 branded items, including floor decals, curtains and chairs.
“Collaborative games, like Restaurant Tycoon 2 in Roblox, let people connect to the Bomb Pop brand in an interactive way,” Gale creative director Lindsey Brand told Adweek. “You get to know the product and get rewarded with limited-edition items through gameplay.”
Adweek
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