Category: Web3 News

As Web3’s Potential Is Growing Daily, Traditional Brands Must Take A Note (And They Did!)

Marketing 101 teaches us to meet our customers where they are, and traditional brands are taking note, tailoring their marketing

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Matthew Ball: You’re thinking of the metaverse all wrong!

In 2021, Mark Zuckerberg, the CEO of Facebook, announced that his company was changing its name to Meta Platforms and

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Dentsu to Provide Avatar Fashion Focused ZEPETO Metaverse Ad Packages

In recent years, the entry of fashion brands into the metaverse has been attracting attention. ZEPETO, a metaverse platform developed

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Love Island & Other Immersive Gaming Experiences To Populate Virtual World ShowCity

Love Island and I’m a Celebrity… Get Me Out of Here! are the latest unscripted TV franchises to enter the

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AI, Web3 And The Coming Indie Gaming Revolution

Last year, gaming was eating media (paywall). This year, even gaming is realizing that no one is exempt from media

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The Network Impact of Explosive Explosive Gaming Growth

The popularity of digital gaming has surged globally during the last decade. The gaming industry continues to grow at a

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Metaverse firm Infinite Reality acquires Landvault for $450M

Infinite Reality, the company working on metaverse-like technologies, has raised $350 million and acquired Roblox game developer Landvault for $450

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The Metaverse Revolution Represents a Market Poised for Exponential Growth

The global metaverse landscape has expanded significantly in recent years, fueled by the increasing integration of technology in gaming and

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Ready Player One to be Turned Into Metaverse Experience With Warner Bros. Discovery

A huge virtual world based on "Ready Player One," a story set in a future where people enter into a

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How to Master Metaverse Marketing?

The metaverse is no longer a concept. It is no longer confined to just science fiction. It is quickly becoming

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