Coca Cola’s First-Ever NFTs Fetched More than $575,000 on OpenSea Auction
Auctioned over 72 hours as a single “loot box” via the OpenSea marketplace, the four multi-sensory, friendship-inspired NFTs put a virtual-world spin on iconic Coca‑Cola merchandise.
The Friendship Box reimagines a vintage Coca‑Cola cooler with dynamic motion and illumination featuring three other NFTs inside: a custom-designed Coca‑Cola Bubble Jacket to be worn in the Decentraland 3D virtual reality platform; a Sound Visualizer illustrating the recognizable sonics of enjoying a Coca‑Cola; and a Coca‑Cola Friendship Card with refreshed artwork from 1948.
The winning bidder also will receive an in-real-life, fully stocked Coca‑Cola refrigerator.
“Fans of the Coca‑Cola brand expect the same iconic and optimistic experiences they’re used to in real life in the digital world,” said Oana Vlad, global senior brand director, Coca‑Cola Trademark. “Magic happens when communities and partners can make the brand their own.
We loved how Decentraland embraced the brand and created unique experiences. And we loved seeing NFT and metaverse artists take the iconicity of the brand and put a fresh, modern twist on it.”
