EY Internship Incorporates WeVerse Metaverse
Accounting major Soo Bin Park was among the 2,600 interns who stepped into EY’s metaverse to complete challenges that ranged from designing sneakers to navigating a virtual scavenger hunt.
"WeVerse," an online metaverse experience launched this year, is a way to educate interns on the global accounting consultancy’s culture, purpose and values in a fun and memorable way, said Domhnaill Hernon, EY’s global Metaverse Labs lead. For example, the scavenger hunt connected participants to EY’s core values as they solved riddles and searched for hidden keys. A garden-themed challenge, called "Rooted in Purpose," was an opportunity for participants how to create a personal statement that resonated with others.
"Our interns are mainly Gen Z, which means they have a larger comfort [level] with playing online games," Hernon said. WeVerse "meets them where they are and the need for them to interact with the world" by engaging in fun, immersive experiences.
The weeklong Kicks Challenge that Park participated in, for example, fostered creativity, curiosity and teamwork as interns designed their own sneaker. The winning design was mass-produced and given to the 2023 summer intern cohort.
The WeVerse, said Ginnie Carlier, EY’s Americas vice chair, talent, is a way to excite interns about EY, "giving them a flavor of our values, our purpose, in an interactive way."
EY may be onto something. Generation Z members and Millennials have the highest technology and digital experience expectations in the workplace, according to a report from Riverbed, a technology company based in San Francisco.
Riverbed’s Global Digital Employee Experience Survey 2023 found nearly all (91 percent) of the more than 1,800 global IT leaders from 10 countries agreed that it was incumbent upon organizations over the next five years to provide more advanced digital experiences to meet Generation Z’s and Millennials’ needs. More than two-thirds (68 percent) said a failure to do so will prompt younger employees to leave.
SHRM
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