iHeart Brings Ed Sheeran to The Metaverse via Fortnite
iHeartMedia has unveiled an exclusive Ed Sheeran event in its Fortnite-based iHeartLand, marking the first third-party musical experience developed using Epic Games’ Unreal Editor for Fortnite. A Special Ed Sheeran Immersive Experience kicks off on October 5 and runs through October 9.
Players entering iHeartLand’s State Farm Park can explore diverse virtual worlds inspired by Sheeran’s songs from his latest album Subtract and the upcoming Autumn Variations. The worlds feature Sheeran’s performances on video screens, covering hits like “Eyes Closed,” “Shape of You,” “Boat,” and “Life Goes On.”
iHeartMedia Chief Programming Officer Tom Poleman expressed enthusiasm for the collaboration, noting, “We want to continue to push boundaries of tech and innovation for music and gaming fans, allowing them to go deeper into the songs, lyrics, and meaning behind the music in ways that are native to the Fortnite environment.”
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