The company specializes in assisting web3 projects in establishing a solid foundation and crafting a brand identity to serve as a cornerstone for their development. Their expertise lies in public relations, where they excel in effectively communicating project updates, features, latest news, and team information to the audience through various channels such as articles, Twitter threads, and blogs. Their approach involves creating a comprehensive Public Relations Strategy tailored to each client’s specific needs and objectives. This strategy encompasses ideal narratives for articles, recommendations for external publications, and customized packages that align with the client’s niche and target audience. Ultimately, their goal is to shape a positive perception of the company and its offerings among the public by leveraging their expertise in crafting compelling narratives and tapping into the credibility of leading web3 media outlets. They employ a range of PR tools including news releases, sponsored articles, blog posts, guest posts, and organic posts to achieve their objectives effectively.