Meta and Snap are about to show off their new AR glasses
Next month, two longtime rivals in social media will face off with major demonstrations of what they think will eventually be the next major computing platform: AR glasses.
The first big reveal will come from Snap CEO Evan Spiegel, who, sources tell me, is set to unveil the fifth generation of Spectacles on September 17th at his annual Partner Summit in Los Angeles. The following week, on September 25th. I’ve confirmed that Mark Zuckerberg is slated to debut Meta’s first AR glasses, codenamed Orion, at his Connect conference in Menlo Park.
Though Meta and Snap have pursued different paths in developing AR glasses, both are grappling with the same challenge: the technology still isn’t ready for mainstream adoption. As a result, neither company intends to sell the glasses they’ll showcase next month, according to insiders. Instead, Snap will repeat its 2021 strategy, distributing this upgraded Spectacles model to select developers and partners. Snap is reportedly producing fewer than 10,000 units, while Meta is manufacturing even fewer of its Orion glasses.
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