Preview the Future of eCommerce
Virtual worlds created by Emperia may preview the future of eCommerce as the online shopping experience becomes increasingly immersive.
Gamified shopping experiences might have first made a big splash for retailers when they moved into games like Roblox. Emperia, however, is bringing the virtual shopping experience back to businesses. Over the years, their virtual stores have become increasingly deeper and more interactive – and incorporate more and more emerging technologies, including NFTs.
Emperia creates browser-based immersive virtual storefronts for retailers, as well as virtual galleries for artists, and 3D assets for the fashion industry. In the case of virtual storefronts, the move is the kind of rethinking of eCommerce that many shoppers are eager for.
In most online shopping experiences, shoppers scroll through pages of 2D images of products. While navigating to the product’s page may generate images of the product from different views, it rarely brings shoppers to a 3D model of the item.
In Emperia-powered virtual storefronts, all items appear as 3D objects arranged in a spatially navigable virtual environment. Shoppers navigate the space and select items to learn more about them and see an interactive configurable page for the product.
This has a number of material benefits for the retailer. It allows them to replicate the experience of a physical store without the security risk of having actual products exposed or the costs of maintaining a physical storefront and paying additional staff. Virtual stores also reduce shipping costs and increase availability to customers removed from population centers and shopping opportunities.
More than that, the process delivers all the benefits that retailers want when creating a virtual world in gaming platforms. They gain control over the world that isn’t possible in physical space. This allows them to take the average shopper on the kind of brand journey that was once limited to those who could afford to travel to a store opening or other VIP experience.
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