Superdrug is celebrating its 60th birthday in style with the launch of a new branded obstacle game, “Superdrug Obby,” on Roblox. Available from May 29th for a limited time, this unique game features three themed challenges inspired by Superdrug’s own brand ranges: ProCare, Fruity, and Solait.
Players will navigate spinning electric toothbrushes, bounce across toothpaste tubes, and fly over floss highwires in the ProCare game. In the Fruity-themed challenge, fun fruity-shaped obstacles await, culminating in a vote for the favorite Fruity flavor. The final Solait game tests players’ suncare knowledge with summer and travel-themed obstacles.
Completing all three games unlocks a virtual Superdrug store where the 60th birthday celebrations continue with an in-store DJ and the chance to win Superdrug-branded UGCs for avatars. Plus, players who finish all games receive a code for a FREE Fruity shower gel in any Superdrug store nationwide.
Matt Walburn, Online Business, Customer, and Marketing Director at Superdrug, expressed excitement about engaging with a digital-savvy demographic through this innovative partnership with Roblox. Andrew Douthwaite, CCO of Dubit, echoed this enthusiasm, highlighting the immersive platform’s potential to connect brands with younger audiences.
Don’t miss out on this fun and engaging way to celebrate Superdrug’s milestone birthday!
