Why community grants are the most undervalued web3 marketing strategy
How community grants drive brand loyalty and amplify project messaging
Have you ever wondered how some of the world’s largest corporations and governments have consistently captured our attention and loyalty? Well, here’s a hint: it’s not just about their products or policies; it’s about an open secret that has been in play for decades.
This article will unravel a hidden gem in web3 marketing: community grants. In particular, we’ll explore why community grants remain the most undervalued marketing strategy.
The Power of Community in Crypto
If there’s one thing every marketer in the blockchain industry worth their salt knows, it’s that in this space, community is everything. It’s the driving force behind the success of many projects, amplifying their brand messages far beyond the ambit of Web3-native audiences.
But it’s a lot more than just textbook engagement; it’s about how communities help us to spread the word. They don’t just engage; they evangelize. When communities rally behind a cause, they become its champions, storytellers, and most vocal advocates. In doing so, people demonstrate an incredible power to cement narratives. It’s the kind of organic endorsement that money can’t buy.
Crypto Grants: Fueling Ecosystem Expansion
Now, you might be wondering, “What’s the link between communities and crypto grants?” You see, grants are Web3 ecosystem players’ way of recognizing and nurturing the power of community. These programs are not handouts; they’re strategic investments in the ecosystem’s growth. You can think of them as the rocket fuel that propels projects to new heights.
Initiatives like DFINITY, Ethereum Foundation, the Solana Foundation, the Aave Grant program, and the Cosmos Grant program, amongst others, support the rapid expansion of blockchain ecosystems. Over the years, they have actively played a crucial role in catalysing innovation, nurturing talent, and expanding the horizons of what’s possible with blockchain technology.
CryptoSlate
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