Beat Builder Breaks Records! Karta’s Fortnite Game Hits 100k Players
Since launching in mid-2021, Karta, a metaverse studio that offers in-game experiential marketing, has attracted significant investment and struck major partnerships with brands such as Amazon Music, McDonald’s and Hugo Boss.
Founded by industry veterans Erik Londré, former Head of Events at Fnatic, and music business veteran Tony Barnes, Karta bridges the gap between brands, artists, sports teams, and users in virtual worlds like Fortnite and Roblox. Notably, the studio partnered with Spotify to create a gamified version of the popular Spotify Wrapped campaign.
Beyond brand activations, Karta has launched its own metaverse experience – Beat Builder, which it describes as Fortnite’s “first-ever” build-based rhythm game. Beat Builder has quickly garnered a loyal following, reaching the milestone of 100,000 players on Fortnite
It follows the launch of Karta’s Fortnite studio in August 2023, shortly after raising $1.1 million in funding from music and gaming industry players.
Beat Builder integrates with Fortnite’s core building gameplay, offering a rhythm game experience. Players synchronize their building actions with the beat, such as when putting down walls, ramps, floors and cones. The game is centered on building, which is a Fortnite gameplay feature used in its Battle Royal.
MBW
