Claire’s and Super League launching digital avatar wearables on Roblox
Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game.
The global accessories brand has teamed up with metaverse game publisher Super League to allow creators and brands to release limited user generated content avatar wearables across the Roblox platform.
To showcase the partnership, Claire’s and Super League have been introducing a series of limited edition backpacks and avatar heads in Claire’s ShimmerVille Roblox experience over the last 10 days — all inspired by Claire’s ShimmerVille pets characters.
Forbes
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