Cultureverse by Walmart and People of Crypto Lab (POClab) is a pioneering creative studio and groundbreaking virtual creation
In a dynamic collaboration, retail giant Walmart and People of Crypto Lab (POClab), a pioneering creative studio, have revealed their groundbreaking virtual creation – ‘Cultureverse’.
This immersive experience, a homage to Hip-Hop’s 50th anniversary and the profound influence of Black culture, aims to spark inclusivity and innovation.
POClab, known for their intersection of culture and technology, has gained prominence since 2021. The brand has held initiatives like #MetaPride, the world’s inaugural Pride festival in the metaverse. Key partners such as The Sandbox, Animoca Brands, Gaingels, and Tess Ventures have propelled their mission.
Set to launch in September on Spatial, Cultureverse is an interactive journey. It pays tribute to Hip-Hop pioneers while exploring its evolving landscape, aiming to enhance technology accessibility for Black creators. This aligns with POClab’s commitment to highlighting marginalized communities and fostering change through digital connections.
Rock the Bells, the annual hip-hop music festival, and undisclosed partners support the venture. Walmart, a major collaborator, employs its Black & Unlimited platform to amplify Black creators’ potential. By integrating custom programming and collaborations, Walmart aspires to create real-world impact. Moreover, it also empowers the next generation of culture influencers.
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