Best Buy launches Apple Vision Pro app to preview new tech purchases
Best Buy just became the latest retailer to release an augmented reality (AR) app for Apple’s Vision Pro. The app is designed to allow customers to “plan their ultimate home technology setup,” Best Buy said. It’s called Best Buy Envision. Consumers can use it to see how products like TVs and home theater equipment will look in their homes.
The retailer follows a few other early adopters in using the Vision Pro as a way to preview purchases before actually buying them.
“Best Buy Envision is another way we’re utilizing innovative technology to humanize consumer electronics like no one can,” said Brian Tilzer, chief digital, analytics and technology officer for Best Buy.
Best Buy is No. 9 in the Top 1000, Digital Commerce 360’s ranking of North America’s leading retailers by online sales. Digital Commerce 360 categorizes it as a Consumer Electronics retailer.
How does Best Buy’s Vision Pro app work?
Vision Pro users can download the Best Buy Envision app and see 3D images of how different products will look in their space. Best Buy says featured products include hundreds of big-screen TVs, appliances, fitness equipment and furniture.
How other retailers are using the Vision Pro
Several online retailers have released Vision Pro apps to facilitate virtual stores and omnichannel experiences.
Lowe’s (No. 11 in the Top 1000) introduced a home design use case for the new headset. The hardware and home improvement chain’s Style Studio app allows Vision Pro owners to choose from preset kitchen designs created by stylists, or create custom designs from their own selections of materials, fixtures and appliances. Similarly, Wayfair’s (No. 10) Decorify app lets consumers upload photos of their homes and redecorate them in various styles using products available through Wayfair.
J. Crew (No. 78) released a virtual closet app. That experience encourages customers to style outfits on a virtual mannequin with input from stylists. E.l.f. Cosmetics (No. 682) took a slightly different approach. Vision Pro users can use its app to purchase e.l.f. products with Apple Pay and take part in paint-by-numbers activities and guided meditation.
Online marketplace StockX also created a shopping app for the Vision Pro. It features a 3D sneaker showcase designed to recreate the experience of shopping in a store, StockX said.
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