Brands and Gaming. Building In-Game Experiences
Advertising to gaming audiences can be challenging, as brands need to strike a balance between engaging with players without detracting from the gaming experience. Super League Gaming (SLG), a company that works with major brands and gaming platforms, has become an expert in this field. CEO Ann Hand discusses the importance of building in-game experiences, measuring campaigns in virtual worlds, and shares her thoughts on the metaverse.
With the popularity of gaming skyrocketing, brands are eager to tap into the gaming audience. However, they need experts who understand the intricacies of game development, advertising networks, and agency knowledge to create effective in-game ad campaigns. SLG fills this gap by providing a holistic approach that combines all these elements.
Game is Hard By John Nowacky
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