Exploring the Potential of Virtual Commerce
As the lines between physical and virtual continue to blur, we want to meet our customers where they’re spending more and more of their time. Increasingly, that includes virtual worlds.
Virtual worlds — environments that allow you to create avatars, socialize with others, explore 3D spaces and participate in activities — are already changing the way we connect, play and shop, and they are poised to further transform our daily lives. Citi estimates that the total market for metaverse-related commercial activity will be between $8 trillion and $13 trillion by 2030, with total metaverse users numbering around five billion.
At Walmart, we see the growth and expansion of increasingly immersive virtual worlds as not only a chance to develop new ways to meet and engage with our customers, but also an opportunity to experiment with a new type of commerce, where customers can not only continue buying virtual goods, like clothing for their avatar, but now their real-world counterpart.
Given that almost 90% of the U.S. population lives within 10 miles of a Walmart store, we also have an opportunity to connect their physical and virtual lives in a way that only Walmart can. Over the next year, you’ll see us test a variety of experiences in virtual worlds that connect to commerce at stores and vice versa. In fact, we’ve already begun.
Walmart
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