Fashion Metaverse and Macy’s new Mstylelab immersive digital fashion hub, built with Journee platform
Diving deeper into the metaverse, Macy’s has launched Mstylelab, an immersive digital fashion hub, the retailer announced Wednesday. The retailer built the space using the metaverse technology platform Journee.
In the online space, users can create a profile, design and personalize digital fabric, explore the virtual environment and browse the digital renderings of the retailer’s On 34th brand. They can also create a personalized digital T-shirt to match Mstylelab’s digital fabric, per the press release.
The company said it will introduce a Thanksgiving Day Parade experience within the space. It will also add other experiences and enter new partnerships in the future.
Retail Dive
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