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Gucci Launches Customization Vault Project for NFT Initiative

Gucci Launches Customization Vault Project for NFT Initiative

Gucci is bringing customization to a new level, designing a digital identity in an alternative virtual world, generated through the codes of the brand.

The luxury group has collaborated with virtual shop 10KTF to create the “10KTF Gucci Grail” project, a new NFT initiative that is taking place in the brand’s experimental space Vault.

Digital outfits are customized for those who already own a PFP, or an NFT profile “Picture for Proof” used by collectors as a portrait, or as an expression of artistic and technological talent. Bored Ape, World of Women and Cool Cats are among some of the 11 NFT selected collections.

As per the project, Gucci’s creative director Alessandro Michele‘s avatar travels in the New Tokyo metaverse, invited by digital artisan Wagmi-san to his virtual shop, creating two outfits in different colors, inspired by the Aria and Love Parade collections, respectively. The clothes are reserved for those who want a personalized Gucci outfit to wear in the parallel digital worlds.

Over the past few days, the icon of a crystal ball, a gift donated by Michele to Wagmi-san, was offered to three groups of people — those who already own a PFP, those who are part of the Gucci Vault community on the Discord platform, and those who already “live” in New Tokyo, where Wagmi-san is based.

Those who have redeemed the magical globe have been able to use it to see the outfits, choose them and receive the customized digital avatar representing them in a total Gucci look, created in the meta-atelier of Wagmi-san.

On Thursday, the last part of the project will allow those who have the crystal bowl to receive their PFP personalized with the chosen Gucci look.

Gucci underscored that “acquiring personalized virtual garments also involves several steps, not unlike the actual process of securing a designer creation (which requires several fittings).”


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