The Latest Web3 & Metaverse News
McDonald’s Launches Metaverse

McDonald’s Launches Metaverse

McDonald’s has introduced a metaverse experience called “My Happy Place” for its customers in Singapore, offering various interactive activities and rewards, particularly for holders of Grimace NFTs. This initiative follows McDonald’s Hong Kong’s 2023 launch of McNuggets Land in The Sandbox.

Developed in partnership with Bandwagon Labs, this virtual world is accessible through the McDonald’s Singapore app, “My Happy Place” uses Bandwagon’s BW.LAND technology.

Within this 3D environment, users can play the Build-A-Burger game, design future McDonald’s restaurants, and take part in daily contests via the Wheel of Deals, which provides real-life food deals and prizes.

Elevating The McDonald’s Experience

Drina Chee, Senior Director of Marketing & Digital Customer Experience at McDonald’s Singapore, said, “We’re excited to launch McDonald’s Singapore’s first digital experience. Our customers can dress their avatars in McDonald’s outfits, design their dream restaurant, and win daily phygital rewards, elevating how they experience McDonald’s.”

In 2023, McDonald’s Singapore and Bandwagon Labs released 2,000 Grimace NFTs, distributed for free through the McDonald’s app. These “soulbound” tokens, minted on the Ethereum scaling network Polygon, are non-transferable and come with special features in the metaverse.


Article link

Related Posts


Look for company name, brand, news, podcast, resource or any web3 or metaverse term.

Share This Article


Join newsletter

Receive the latest news

Subscribe to our Web3 & Metaverse Marketing Newsletter