Ready Player Me launches premium branded skin catalog for metaverse avatars
Ready Player Me, the virtual avatar platform, has launched its Premium Skins Catalog, which will enable developers to sell premium skins for avatar personalization.
The Premium Skins Catalog will bring together content from industry giants such as Warner Music Group, Universal Music Group’s merchandise arm Bravado, Rovio’s Angry Birds, McLaren Racing and ITV Studios “The Voice” in collaboration with the Virtual Brand Group.
This collaboration means that thousands of games and apps already integrated with the Ready Player Me platform will have access to a diverse range of branded skins. By partnering with these renowned brands, Ready Player Me aims to promote avatar personalization and drive revenue growth for developers.
“Ready Player Me aims to make it easy for every developer to add avatars to their games, just like big triple-A studios can. And, these same game studios, who produce mega-hits like Fortnite and Roblox, earn billions of dollars a year by selling premium branded skins and other assets to their players,” said Ready Player Me CEO Timmu Tõke, in a statement. “Now, with the release of the Premium Skins Catalog, every Developer has the ability to sell skins featuring some of the biggest brands in the world with just a few clicks.”
The direct-to-avatar economy and in-game purchases have become a multi-billion-dollar industry, with Fortnite alone estimated to have generated a staggering $9 billion in its first two years. The Premium Skins Catalog is a significant step towards enabling every developer, regardless of their size, to tap into this thriving market.
VentureBeat
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