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Wow Bao launches virtual experience on Roblox

Wow Bao launches virtual experience on Roblox

Wow Bao is now available on the online game platform, Roblox, thanks to the integration of the Chicago-based Hot Buns Club rewards program in the metaverse. U.S.-based Roblox players who visit Wow Bao’s virtual experience, Dim Sum Palace, search for clues to unlock a free Bao-themed head UGC accessory, free Wow Bao product and a chance to win Wow Bao for a year.

"Wow Bao has never shied away from being a trailblazer in technology and innovation," Geoff Alexander, president and CEO of Wow Bao, said in a company press release. "By connecting gamers with our online ordering channels and rewards program, we are inviting new customers to experience our brand, rewarding our most frequent guests and embarking on something that has never been done."

How it works

Upon entering the exclusive experience, players will be greeted by a DJ spinning beats and a dancefloor filled with non-playable characters. Signature Wow Bao paraphernalia is found throughout the club, and guests may continue through mysterious doors and hallways into the Steam lounge, Momo’s restaurant and hidden Hot Buns Club speakeasy.

The free avatar item is hidden within the club, and players uncover clues to discover how to claim the limited-edition bao head accessory. Once in the experience, the DJ, head chef and Wow Bao-branded vending machines hold hints on how to gain access to the free accessory and bao offer.

Upon visiting, they will be prompted to sign up (or sign in) to the Hot Buns Club rewards program and connect their Roblox account. Once completed, users will head back to Roblox to claim the item.

Players who have claimed their free UGC bao head accessory will be entered to win free Wow Bao for a year and receive a free box of Wow Bao. As newly minted VIP members of the Hot Buns Club, they will earn exclusive benefits and a one-of-a-kind digital CollectaBao.

Beyond the initial launch, Wow Bao has plans for continued updates to the experience.

The chain partnered with Flaunt and Paytronix to power the integration between the Hot Buns Club rewards program and Wow Bao’s virtual experience on Roblox. Wow Bao’s virtual experience, Dim Sum Palace, was built by LA-based production studio, Sawhorse Productions.

Wow Bao first entered the metaverse two years ago when it began offering an NFT-based extension of its Bao Bucks rewards program and launching metaverse vending machines, according to a press release.

Fast Casual

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