DIESEL FUSES DESIGN AND TECHNOLOGY WITH THE LAUNCH OF VR-CRAFTED VERT WATCH AND METAVERSE EXPERIENCE
As part of Diesel’s innovative Metamorph project first announced in early September, the brand, in partnership with Fossil Group, is excited to share its groundbreaking culmination with the launch of Vert, a timepiece collection that bridges the gap between the physical and digital worlds and redefines conventional design. Vert holders and Diesel fans globally are invited to experience an unseen narrative-driven brand experience—the Diesel Metamorph—to take part in a multi-layered, interactive journey inspired by the collection. Vert drops worldwide on Diesel.com and in selected stores, with the exciting launch of Metamorph Experience on vert.diesel.com, November 2nd.
The first watch of its kind for Diesel, Vert is one of several styles from the brand’s new forward-thinking Metamorph collection that’s entirely conceptualized and created with a cutting-edge VR technology by Diesel Creative Director Glenn Martens. The modern approach to its design under Martens’ direction leads to a disruptive, uniquely hard-shelled appearance that’s mutually organic and futuristic. The collection launches first with 5 styles—including silver-tone ($350), gold-tone ($375), black ($375), a limited edition available in only 700 units worldwide, featuring a silver-tone case and bracelet with contrasting leather black inlay accents ($395) and a white limited edition of 300 pieces featuring a silver sunray dial, three-hand date movement and white leather and gunmetal stainless-steel bracelet ($425). Purchasing all Vert styles will link holders to an NFT for their collection and an opportunity to interact with the virtual world.
#metaversemarketing #web3marketing #nftmarketing #diesel #metamorph #vert