Barbie skyrockets to the top of our monthly Roblox brand rankings
Every week we publish exclusive research about how brands are activating on the Roblox platform. And at the start of each month, we gather data on how many visits branded experiences have accumulated on Roblox during the previous month in order to see what’s currently popular on the platform.
+38% Monthly Increase Across Top 20 Branded Games
When looking at the top 20 branded games combined, overall visits increased +38% month-over-month. In October, the top 20 games collectively had 113.1 million visits, versus having just 82.1 million visits in September.
Part of what makes October special on Roblox is all of the Halloween themed updates that come out.
And while the previous month’s top four branded experiences (Sonic, Warrior Cats, Miraculous, Hello Kitty) all had month-over-month declines, Barbie more than made up for those losses and then some.