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Roblox avatars are helping Gen Z embrace their Authentic Selves

Roblox avatars are helping Gen Z embrace their Authentic Selves

Four major takeaways from Roblox’s survey of its Gen Z users.

Gaming platform Roblox is still seen by many as a kids’ game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox’s fastest-growing demographic, with players aged 13 and older making up more than half of the platform’s 70 million users.

In a new survey, Roblox asked 1,500 U.S. and UK users between the ages of fourteen and 26 to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more than physical fashion.

For those unfamiliar with Roblox, it’s important to note that every player is represented in the game by a fully customizable digital avatar, with body options ranging from block figures and bunnies to astronauts and aliens. All kinds of hair, clothing, and even digital-only accessories like floating auras are available, too, so options for expression are practically endless.


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